Small portions: Balance between food and packaging waste

Quantity, packaging, and portion size significantly influence our buying habits and consumption patterns. Research by Amber Werkman reveals that consumers not only eat less but also waste less when they can control portions through smaller packaging options. Werkman’s work addresses both the growing obesity epidemic and global food waste, examining the interconnectedness of these issues.

Portion size influences food waste and overconsumption 

The research highlights how marketing strategies, such as offering "supersize" options, contribute to overconsumption. Allowing consumers to choose smaller units not only reduces overeating but also lowers the risk of waste. However, this approach introduces another challenge: smaller packaging can lead to more packaging materials, thus increasing environmental impact.

Balancing food and packaging waste

While smaller units help reduce food waste, the additional packaging material raises the need for broader consideration. Reducing food waste has clear environmental benefits, but the question remains to what extent these gains offset the added waste from increased packaging. This research sheds new light on the role of packaging options in sustainable food consumption.

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