Print comeback

Five years ago I took the plunge into entrepreneurship with the takeover of the Food Industry magazine and the OSV. I was often questioned about my investment in print. "Print is a fading business that won't last much longer."

The opposite is in fact true: recent research even shows that print is on the rise. Well print never went away, I have always said that it will never disappear, but there were doubts about the future with the gigantic advance made by online. I had to defend the existence of my print magazine more and more.

It does my publishing heart good to know it has made a real comeback. The fact that it's the younger generation who is behind this makes it all the more interesting. These are my future readers!

All prejudices go overboard. The youth is known as a fully-dedicated online reader. Now it appears that they are still looking for a nice offline moment.

The preliminary results from the readers' research by the Food Industry magazine indicate exactly this. For example, we asked where you get professional information. The print and online ratio is exactly 50:50. And personal contact via networks is number 3.

And those are the three pillars that my company is based on! Food industry magazine - print and online, along with email newsletters and our own network OSV.

We are firmly positioned in the market. This isn't a comeback, we simply continue to grow and renew. Hopefully you do too!

Saskia Stender