Postma Vleeswaren and De Kroes Join Forces

Postma Vleeswaren from Haarlem and De Kroes from Almere announce their strategic partnership, uniting to uphold a shared commitment to artisanal quality. This alliance promises to continue the tradition of expertise, knowledge sharing, and specialization in the realm of premium Vleeswaren and specialties.

Led by De Kroes director Peter de Vos and Postma Vleeswaren director Maaikel Bontekoning, the collaboration underscores the importance of preserving artisanal traditions and high-quality production. The synergy between both companies brings an expansion of offerings, providing food specialists and entrepreneurs with an even wider array of top-quality Vleeswaren, sausages, hams, and smoked specialties.

Strategic Step Forward for De Kroes

The addition of Postma Vleeswaren to De Kroes' portfolio, which already includes brands like De Indische, Flying Flavours, and Broodkunst, represents a strategic move in further strengthening its offerings. With the fusion of expertise and passion, a powerful dynamic is created that will further drive quality and innovation within the industry.

Continuity Ensured for Postma Vleeswaren

The partnership also ensures continuity for Postma Vleeswaren, with the production of its artisanal range being transferred to De Kroes. Nonetheless, the collaboration with Peter Konijn for butcher-specialty stores remains intact, allowing for continued optimal service and advice to existing relationships.

The robust alliance between Postma Vleeswaren and De Kroes not only promises an enrichment of offerings but also a continuation of artisanal craftsmanship and premium quality for the food industry.

Dekroes.nl