Partnership Groot Holland and Vocking Vleeswaren

Groot Holland and Vocking Vleeswaren, two well-established family businesses in the meat products industry, have decided to join forces. This strategic partnership focuses on developing new products and strengthening their position in the increasingly competitive meat products market. Despite their close collaboration, both companies will maintain their independence.

Family businesses with a rich history

Vocking Vleeswaren, founded in 1891 and based in Utrecht, is particularly known for its traditional liver sausage. Over the years, this family business has built a solid reputation for products recognized for their authentic taste and quality. Groot Holland, operating since 1949 and headquartered in Oss, specializes in the production of canned meats and liver sausages under private labels. The company has carved out a niche in providing customized solutions to various major retailers, both nationally and internationally.

Combined innovation

By merging their expertise and product portfolios, Groot Holland and Vocking Vleeswaren aim to strengthen their market position. The companies complement each other well, enabling them to develop new meat products together. This collaboration allows for a faster and more efficient response to market needs, particularly in the area of product innovation.

Focus on sustainability and hybrid products

In their product development efforts, the focus is on sustainability. Groot Holland and Vocking Vleeswaren intend to meet the growing demand for more sustainable alternatives by creating hybrid products that combine meat with plant-based ingredients.

www.vocking.com
www.grootholland.com