New campaign: Let’s Talk About Pork From Europe

Hoaxes have become one of the great social problems of recent years. To help combat them, the pork sectors of Spain, France and Portugal have joined together in a campaign that will tell the whole truth about the European pork production chain, which is the most demanding and highest standards of quality, sustainability, traceability, food safety, biosecurity and animal welfare in the world.

Under the slogan Let's Talk About Pork From Europe, the Interprofessional Organisation of White Liver Pigs (INTERPORC), together with the French sectoral organisation INAPORC and the Portuguese organisations Aligrupo and Agrupalto, has launched the letstalkabouteupork.com platform. A website that provides serious and transparent information about the production chain in Europe; disseminates knowledge about pork; and dispels the false myths surrounding animal welfare, health, biosecurity and sustainability in the European pig sector.

Aimed primarily at young people between 18 and 30 years of age, the Let's Talk About Pork From Europe campaign uses the Fake or Real dynamic to provide useful and truthful information through the voice of all parties involved in the European pork production process. A programme in which, of course, consumers also participate and who will be able to resolve their doubts about the chain of pork production in Europe through the campaign's social profiles on Twitter (@TalkAboutEuPork) and Instagram (@letstalkabouteupork_en).

Let's Talk About Pork From Europe is funded by the European Commission as part of the European Union's Enjoy! it's from Europe promotion plans, which aim to promote and inform about European products. Over the next three years, the campaign will combine various actions and events aimed at the millennial generation and Generation Z.

letstalkabouteupork.com