Meer vlees verkocht via supermarkt en slager in 2020
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Meer vlees verkocht via supermarkt en slager in 2020

  • 04 March 2021

The Dutch government’s coronavirus measures have had a marked impact on the volume of fresh meat sold at supermarkets and butchers. Compared to 2019, there was an increase in the amount of meat sold through the retail channel in 2020. Meat products also showed a slight increase.

 

2018

2019

2020

219:2018

2020:2019

Meat total

384,642

381,712

406,040

99.5%

106.1%

Meat products

148,874

148,432

149,705

99.7%

100.9%

 






Poultry

112,809

119,920

130,050

106.3%

108.4%

Meat products

11,908

11,954

12,228

100.4%

102.3%

 






Pork

166,837

159,367

164,066

95.5%

102.9%

Meat products

120,969

120,411

121,055

99.5%

100.5%

 






Beef

103,419

102,046

110,379

98.7%

108.2%

Meat products

15,857

15,954

16,315

100.6%

102.3%

Household volume in kilograms * 1000

The biggest change concerns the evening meal at home, meat served during the main meal has driven up demand at supermarkets and butchers. The enduring popularity of chicken – the biggest riser at 8% – supports this suggestion, as does the marked increase in demand for beef. If people cannot eat meat outside the home, demand for more expensive pieces of beef increases. The coronavirus measures on meat consumption outside the home had a much more modest impact on pork: at almost 3%, the increase is the smallest of the three.

Growth rates

The difference between 2018 and 2019 showed a slight decline in sales figures in most cases, the difference between 2019 and 2020 shows growth across the board. The only decrease is a relative one: the proportion of meat products compared to meat decreased. 

Calculations point to a reduction

The researchers still suspect that 2020, a year dominated by the coronavirus, will eventually show a decline in the total amount of meat consumed. We will know more in due course. In any case, the expected shift of meat purchases from the catering industry to butchers and supermarkets as a result of the coronavirus pandemic has already taken place.

wur.nl

Source: Wageningen University & Research