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We have been eating more meat since 2016, according to research and consultancy firm CE Delft. Despite information on the negative effects of meat consumption in various areas.
According to CE Delft, price is still the decisive factor for consumers when buying food. Even though the same consumer appears to be open to fair food prices, according to various studies. In a study by LTO, 62 per cent of the respondents said they would be willing to pay more for a piece of meat if this would benefit farmers and the environment.
CE Delft mapped out all the social costs of meat consumption and established a true meat price: chicken meat should be 26 per cent more expensive than in the supermarket, beef 40 per cent and pork as much as 53 per cent.
The True Animal Protein Price (TAPP) Coalition has a plan to introduce a fair meat price in the Netherlands. The proceeds will go via a fund to higher incomes for farmers, compensation for low-income groups and reduction of the price of potatoes, meat substitutes, fruit and vegetables. This spring the coalition collected 50,017 signatures for its fair meat price plans. In June TAPP handed over the signatures to Minister Schouten. Schouten does not expect the meat tax to come before the House of Representatives elections in 2021.
Source: Duurzaam Bedrijfsleven
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