Meat consumption in the Netherlands stable in 2023

The Dutch have shown little change in their meat consumption in 2023 compared to 2022. Average per capita consumption rose slightly from 75.1 kg to 75.3 kg, according to research by Wageningen Economic Research, commissioned by Wakker Dier. This annual study, conducted since 2005, reveals that meat consumption has stabilized around 75 kg since the COVID years, marking a 2.5 kg decrease compared to 2019.

Minimal shifts in meat categories

The 2023 consumption figures show hardly any difference from those of 2022. Consumption of the primary meat categories – pork, beef, and poultry – changed by only 0.2 kg each. Other meat types, such as veal, lamb, and goat, remain at levels similar to previous years. Notably, the slight increase in beef demand is mainly due to the growing sales of minced beef, which rose by 9.6%. Meanwhile, sales of other beef products through retail channels fell by 7.7%.

Shift toward more affordable meat options

The trend towards cheaper meat products is also evident in pork sales. While pork sales in supermarkets and butcher shops recorded a minimal decrease of 0.2%, this was almost offset by a 3.4% increase in half-and-half minced meat sales. Both beef and pork show a shift towards lower-cost options such as ground meat and hamburgers, while sales of pricier cuts like steaks and chops have declined.

Wur.nl