McDonald's and Friesland­Campina: Leading the way in sustainable dairy

In an era where climate change is becoming increasingly evident, two titans of the food industry, McDonald's and FrieslandCampina, are taking the lead. Together, they've launched an ambitious plan to significantly reduce greenhouse gas emissions within the dairy chain.

This collaboration isn't new. For over three decades, these companies have worked together, with FrieslandCampina playing a pivotal role in supplying dairy products for popular McDonald's items like the McFlurry and Valess meat alternatives. But now, this partnership has been rejuvenated with a renewed focus and a deeper mission: to combat climate change by making dairy production more sustainable.

Reduction emissions

The goal? A 14% reduction in greenhouse gas emissions by 2025, compared to 2019 figures. This target is just one step in a much longer journey toward a sustainable future. Both companies aim to pioneer this movement and inspire other businesses in the sector to follow suit.

Collaboration

Joost Elshof of McDonald’s emphasizes the importance of collaboration in the fight against climate change. He views this partnership as a milestone in McDonald's journey to achieve net-zero emissions by 2050. Roger Loo of FrieslandCampina also affirms the significance of collaboration and the vital role of dairy farmers in this transition to sustainability.

KringloopWijzer

So, what sets this collaboration apart? A data-driven approach. The monitoring tool, KringloopWijzer, provides insights into climate and biodiversity. Through this, FrieslandCampina can reward dairy farmers for their sustainable efforts, such as using feed with a lower CO2 footprint and innovations that reduce methane emissions.

The joint commitment of McDonald’s and FrieslandCampina is more than just a partnership; it's a blueprint for a more sustainable future in the food industry.

Frieslandcampina.com