Laurens Hoedemaker: UECBV's New President

Laurens Hoedemaker, chairman of the Dutch COV and VNV, has been appointed as the new president of the UECBV. This announcement, made during the UECBV's annual Conference and General Assembly in Barcelona, Spain, holds significant importance for entrepreneurs in the meat industry. Roland Ackermann, CEO of Alpenrind GmbH and a board member of the Austrian Chamber of Commerce, was elected as vice-president of the UECBV's meat industry division. These appointments reflect UECBV's commitment to having a diverse and experienced leadership team.

Hoedemaker, a seasoned executive with extensive knowledge and a broad network within the sector, is recognized for his commitment to the interests of European livestock and meat producers. His appointment as president of the UECBV, the European umbrella organization for meat production, trade in meat and livestock, is seen as an opportunity to further strengthen the position of the European meat industry.

Upon his appointment, Hoedemaker emphasized the importance of meat as an essential part of the human diet. He acknowledged the quality of meat provided by European producers and stressed the need for appreciation and respect for their work. Hoedemaker's vision for the UECBV is to transform the organization into an even stronger and more effective entity that proactively represents the interests of livestock farming, meat trade, and meat producers. This goal is particularly relevant at a time when the industry faces various challenges, including environmental considerations, changing consumer preferences, and regulations.

For entrepreneurs in the meat industry, it is crucial to closely follow these developments. The direction and policies set under Hoedemaker's leadership could have direct implications on how businesses operate and compete in the European and global markets.