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On October 2, Lamb Weston introduced a new retail packaging for its potato products, such as Twister Fries and Potato Dippers. The packaging is made of 60% bio-circular plastic, derived from used frying oil. This innovation results in packaging that is 20% thinner and reduces CO2 emissions by 30% compared to the previous packaging. Additionally, Lamb Weston now uses 6% more of each processed potato by slicing the products with the skin on.
Lamb Weston EMEA, headquartered in Breda, collaborated with SABIC and OPACKGROUP to develop this new packaging. The bio-circular plastic is produced from used frying oil, which was previously used for biodiesel. According to Jolanda Dings, Director of Sustainability External Relations at Lamb Weston, this packaging innovation demonstrates the company’s commitment to sustainability. “These kinds of innovations are crucial for us, as we continuously seek solutions to reduce our environmental impact,” said Dings.
Sustainability is a key part of Lamb Weston’s business strategy. The company ensures that nearly all its by-products are given a useful purpose, with potato remnants being processed into ingredients for other food products, for example. Lamb Weston also released its first global sustainability report this year, revealing that food waste in Europe has been reduced by 4.5% compared to 2020. These actions are part of a broader goal to reduce CO2 emissions and halve food waste by 2030.
Source: Lamb Weston
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