Knowledge-sharing

Branded content is ‘hip & happening’. It works! It’s a well-known fact that the more ‘editorial’ the content is, the better readers appreciate it, so don’t be afraid to share your knowledge with the market. Work towards establishing your status as an expert so that (potential) customers know where to go when they’re seeking help from a professional company which knows its stuff.

Knowledge-sharing is one of the pillars of OSV and YFM. But before we can share it, we need to acquire it, which is why I recently signed up for Benned’s ‘Directors Round Table’ on the topic of ‘lean’. The session was held at the company Van Lente Systeemintegratie thanks to OSV member Cor de Best.

So there I found myself, seated amongst companies such as Salland Olie Maatschappij, I-watch, Hoogesteger, Unicorn and Jongerius. We were from very different sectors, yet we discovered that we all face the same problems. It was great to spar with one another and learn from one another in a small group.

Michiel van ’t Hek, Managing Director of Hoogesteger, revealed how his company managed to turn things around completely in the space of a year. His presentation was so inspiring that I’m keen to share it with you. So I’ve succeeded in persuading Michiel to open his company’s doors to us – we’re invited to visit the facility in Zwanenburg, where he will tell his very special story again for us.

I see lots of potential for OSV and YFM in round table discussions of this kind: in small groups covering relevant topics and featuring an interactive programme. I will be sending out a survey shortly. Please complete the questionnaire and tell us what kind of knowledge you need, and what kind of knowledge you’re able and willing to share. That will help me to shape our future activities.

Saskia Stender