Innovative Fresh becomes Normec Foodcare

Last summer, Innovative Fresh became part of Normec Foodcare. The companies have worked hard to integrate the two organizations and are pleased that the name change is also a reality as of January 18, 2021.

The new name of Innovative Fresh is Normec Foodcare.

Maud Jentjens and Jelger de Vriend started Innovative Fresh 13 years ago with the conviction that the quality of AGF could be improved. And that conviction is still there. Because by focusing on quality you have a real impact on the consumer. Jelger de Vriend: "If you ask consumers what they find really important in AGF, the answer is always: quality. And so we look through the eyes of the consumer." With this focus on quality, in addition to measuring and analysis, we now see a growing need for services in the areas of inspection, training and (store) inspections. 

Big impact, huge responsibility

The fruit and vegetable world is complex. The fruit and vegetable sector is developing rapidly and quality is in the spotlight. Each phase of the chain has an impact on this and has its own challenges. The merger of Innovative Fresh and Normec Foodcare creates a chain partner that, as a total supplier and specialist in fresh produce, makes an even better contribution to quality in the entire fresh produce chain. From raw material to consumer. De Vriend: "Together we make the difference in the daily lives of millions of consumers. Talking about impact. In addition, Normec Foodcare has an international strategy; our customers benefit from that scale."

normecfoodcare.com