Hessing acquires fresh food packages from The Greenery

Hessing Supervers has acquired the fresh food packages of The Greenery. With this acquisition, Hessing adds a new component to its range and responds even better to the growing consumer need for convenience, inspiration and health.

Constant quality through automated processes

Hessing has been washing, cutting, packing and assembling fruit and vegetables for over fifty years. The acquisition of the fresh food packages is in line with the company's growth strategy. "The fresh food packages are a good fit for us," says director Frank Hessing. "The demand for easy and healthy meals is growing rapidly. Now we can also use our modern process technologies, packaging techniques and transport systems to put together and distribute the fresh food packages."

Marginal growth market

The market for fresh food packages rose by 32 percent last year. Four out of ten households buy a fresh food package occasionally or regularly, and this will only increase in the coming period. Certainly if the variation throughout the year will increase. A fresh food package consists of (almost) all ingredients of a family meal. For some packages, consumers still buy meat, fish or cheese, which means extra turnover and margin for the supermarket.

Less food waste

Because all the ingredients are in the right quantities in the packages, the customer does not buy too much and nothing has to be thrown away. The fresh packs are packed in sturdy and recyclable cardboard, which ensures that the products stay fresh for longer. The product is clearly visible through the transparent foil, so that the consumer can judge the quality.

Expansion of range of fresh food packages tailored to customers' needs

The range of fresh food packages currently consists of around twenty different soups and meals. These include both Dutch and international dishes, vegetarian and vegan options or recipes where meat or fish can be added. In the coming period, Hessing will further expand this range tailored to the customer's needs, together with Hessing's chefs and culinary specialists.

Hessingsupervers.nl