In order for your company to grow, it is important that your target group knows where to find you. Google is the way to get in touch with your target group. You do this by ensuring that your company is ranked in the top 3 of the search results on important keywords. That's easier said than done.
If you want to know something, ask Google. That's what your potential customers do. They have a question, they have a problem, they need something, so they consult Google. Especially the first 3 search results are often clicked, after that the number of clicks decreases quickly. That's why it's important to end up as high as possible in the Google search results. From there you will try to improve your position even further. It's not easy, it's not easy, but it's certainly very possible. Provided you know what Google is paying attention to, what Google finds important. Now and in the future. Because you don't want to lose a place after a Google update.
Conquer a high position by answering questions from your target group. By offering them solutions that are useful to them. By offering valuable information, without selling it. The sale will come later. First your visitors have to trust you, your team and your company. You have to convince them that you understand your profession. That you know what you are doing, that you are an expert in your field. That you have a solid team of experts around you. Only then can you move on to products, services and offers.
That's absolutely true. The Google ads (the so-called SEA) are even placed on top of the organic search results (the so-called SEO). First of all, the advertisements are not often clicked anymore, because people have experienced that the best answers to their questions cannot be found here. Usually, these results are only about sales and not about providing information. Secondly, you don't build up any value: as soon as you don't pay any more, you'll be basking in the search results. You build up value by having visitors click on the link in the Google search results and then stay on your website for a longer period of time. Google will then assume that you have given a valuable answer to the question. And that is exactly what Google is all about.
To help entrepreneurs gain a stable high position in the Google search results, we have written the E-Book 'Defeat Google'. Step by step we will explain the adjustments needed to climb the search results list. To end up in the top 3. To attract many more visitors to your website. To grow your business. Does that sound good?
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