Fruit Logistica 2023

FRUIT LOGISTICA 2023 has concluded on a successful note, with 63,470 trade visitors and buyers from over 140 countries and 2,610 exhibitors from 92 countries. The leading trade fair for the global fruit trade was more international than ever before, bringing together key players in the industry.

Celebrating its 30th anniversary under the theme "All in One," FRUIT LOGISTICA showcased the entire value chain for fresh fruits and vegetables from February 8th to 10th. Across 27 halls, the event focused on the current trends and innovations in the global fresh produce sector.

Kai Mangelberger, Project Manager of FRUIT LOGISTICA, expressed satisfaction, stating that the number of exhibitors and visitors is approaching pre-pandemic levels. In fact, the exhibition area exceeded pre-pandemic levels for about forty country participations, including Spain. This indicates that personal encounters are essential, especially in economically challenging times when the industry faces high energy prices, supply chain issues, and inflation. FRUIT LOGISTICA brings the industry together to exchange ideas, establish contacts, and learn about market innovations.

Successful Business Deals at FRUIT LOGISTICA

Participants of this year's FRUIT LOGISTICA were more than satisfied, as indicated by the preliminary results of the exhibitor and visitor surveys. Over 40 percent of the surveyed exhibitors reported business deals during the event itself. Furthermore, 9 out of 10 respondents anticipate a very good to satisfactory post-show business. Consequently, the overall assessment from exhibitors is highly positive, with approximately 90 percent recommending FRUIT LOGISTICA to their business network. An equally high percentage plans to participate again in FRUIT LOGISTICA 2024.

Trade visitors also observed a high level of business activity, with over 80 percent able to establish new business contacts, and approximately one in three making business deals during the fair. Overall, trade visitors draw a positive conclusion, with 9 out of 10 respondents expressing a positive overall impression, willingness to recommend the event to colleagues or business partners, and the intention to travel to Berlin again for the next FRUIT LOGISTICA in 2024.

Once again, FRUIT LOGISTICA reaffirmed its status as an international industry meeting point, with 4 out of 5 trade visitors coming from abroad. The event received high praise for its diverse range of offerings, with over 90 percent of respondents rating it as "very good" or "good."

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