Dutch National Sugar Challenge launched

7 days of healthy eating and drinking with no added sugar: that's the National Sugar Challenge of the Diabetes Fund. The campaign started on 3 June and runs until 9 June. With this campaign, the Diabetes Fund hopes to make the Netherlands aware of the number of sugars it consumes. At the end of last year, more than 30,000 people took part in the very first edition of the National Sugar Challenge. 

28 sugar cubes a day

Every day, more than 60% of the Dutch people consume too much sugar. A Dutchman eats no less than 28 sugar cubes a day. On average, this is 30 percent too much free sugars every day. On an annual basis, this equates to 7.4 kilos too much free sugars.

With the Sugar Challenge, the Diabetes Fund wants to make it easier for the Dutch to make healthy choices. This is done by means of a magazine with recipes, less-sugar tips and interviews with participants in the first edition of the challenge.