Deceptive Claims in Protein-Rich Products

Protein-rich foods are gaining popularity, but recent research by the Dutch Food and Consumer Product Safety Authority (NVWA) reveals a frequent lack of accurate information on packaging. Nearly half of the 54 examined products with labels like "source of protein," "high protein," "protein," or "proteïne" do not comply with regulations for nutritional and health claims.

Upon analyzing these products in conjunction with their respective websites, 25 cases exhibited severe deception. Consequently, the NVWA issued official warnings and imposed administrative fines. In addition to financial penalties, manufacturers are required to adjust packaging and websites to adhere to regulations.

Prohibited Claims and European Regulations

In the labeling and advertising of food products, misleading information is strictly forbidden. European regulations dictate that health claims must be specific and scientifically substantiated. Claims such as "a healthy snack moment for TV time!" or "packed with unique ingredients for a healthy lifestyle" are therefore not permitted. Such vague assertions can mislead consumers about the actual health benefits of the product.

Medical Claims and Proper Use of Proteins

Medical claims, focused on preventing, treating, or curing diseases, are strictly prohibited in the sale and promotion of food products. The study revealed that all examined products correctly state the presence of extra proteins, but claims regarding health benefits need improvement according to European regulations. The NVWA emphasizes the importance of accurate information to protect consumers and anticipates swift adjustments to practices by manufacturers.

Nvwa.nl