De With Maaltijden joins forces with De Kroes

As of September 11, 2023, De With Maaltijden and De Kroes are joining forces. With a shared goal to expand the traditional prepared meals category in a local and sustainable way, De Kroes strengthens its proposition and provides a solid foundation to continue to respond to changing market needs.

De With Maaltijden and De Kroes both operate as producers for fresh food specialists, foodservice and retail, among others. Since 2020, De Indische has also been part of De Kroes. The production of the casseroles will be transferred to Nieuw-Vennep in the coming period under the supervision of Thomas de With.

De Kroes is always focused on innovation in the food industry. The company is constantly looking for opportunities for healthier menus, more variety and to prevent food waste, without compromising on traditional quality. The joining of forces comes as a cross-pollination for both companies and promotes the further development of the product category while retaining its own strengths.

Peter de Vos, director of De Kroes, sees this merger as an opportunity to serve their customers even better. According to him, De With fits the vision of De Kroes perfectly. Thomas de With is also positive about this decision, emphasizing that both companies have similar core values and complement each other well.

De With's traditional prepared meals will be included in De Kroes' product range as of September 11, 2023.

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