Consumers divided over abolishing meat promotions

A survey by EenVandaag involving more than 27,000 Dutch individuals reveals that almost half are opposed to the abolition of meat promotions. However, one in six claims they would buy less meat if these promotions were discontinued. This highlights significant division within the consumer market.

Supermarket chain Jumbo plays a pivotal role in this debate. They recently announced an end to promotions on meat products, a decision driven by environmental concerns and animal welfare. Additionally, the Dutch Parliament passed a motion in 2022 to cease discounts on fresh food, responding to worries about inadequate compensation for farmers. These developments point to an increasing emphasis on sustainability in the food industry.

Consumer perspectives

Opinions among consumers regarding these changes are mixed. Voters of the Farmer-Citizen Movement (BoerBurgerBeweging, BBB) are particularly skeptical about the removal of meat promotions, expressing concerns over rising food prices and doubting whether additional profits will actually reach farmers. In contrast, 21% of the respondents said they ate less meat over the past year, citing health, environmental, and animal welfare reasons. Interestingly, while some consumers show an interest in reducing meat consumption, they struggle with its practical implementation.

This research, conducted on March 25 and 26, 2024, offers insight into the complex relationship between consumer behavior, environmental considerations, and economic factors in the Dutch food industry. It demonstrates how changes in supermarket policies and political decisions directly impact consumer choices.

Eenvandaag.avotros.nl