Companies are asking massively for GS1 barcodes

Dutch companies are eager for GS1 barcodes. In the past year, over 4,500 new companies have signed up with GS1 Netherlands, because they want a unique barcode on their products for (online) sales. GS1 Netherlands now has over 26,000 companies connected, a growth of almost 20 percent. The GS1 barcode is a hot topic and indispensable in the sales process.

Corona provided a boost to online sales. Especially the combination of store and online sales showed strong growth figures. The demand for barcodes therefore mainly came from companies that wanted to sell their products via these online platforms.

EAN is indispensable if you want to sell

Entrepreneurs need to purchase the unique registered barcodes if they want to sell their products. Even though anyone can generate EAN codes, EAN codes must be traceable to a seller. GS1 keeps a record of this. (Online) retailers therefore only want officially registered barcodes. 

Marieke van der Spruit, GS1 Netherlands communications manager: "For almost 50 years, GS1 barcodes have been the best way to identify products. GS1 codes are like a passport for a product. So companies need this unique barcode, because then a product can really be sold anywhere: both on the shelf and online."

Registered barcode: clear which product belongs to which article code

Registration is necessary because the unique article numbers play a role in almost all processes, from inventory management to advertising and from purchasing to order picking. Even now (online) retail is wasting time, money and resources on getting and keeping their data for their (digital) shelves in order.

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