Column Saskia Stender: Strong entrepreneurs

In early October, I paid a visit to the Slavakto. On the way there, I wondered what to expect. "What is the vibe going to be like, with all this energy misery coming on top of staff shortages? Am I going to a trade fair where overworked entrepreneurs run around complaining among themselves and sharing each other's disaster stories? Am I going to a trade fair where exhibitors walk around complaining because there is absolutely no desire to invest? 

Upon entering, I immediately fell into the cosy buzz on the trade fair floor. As if nothing was going on. Upon some deeper questioning, I did notice that exhibitors had taken on a new role: that of social worker. With them, butcher-entrepreneurs did share stories about the high prices and the direction it was heading. But not complainingly, more as a communication of facts. And with the mindset: "No idea how long I can keep this up, but quitting is not an option!

On the exhibition floor, these entrepreneurs were able to take a break from the day-to-day and think about a future after the energy crisis. There was genuine interest in the products on display at the various stands, with buying signals. Surely that shows how resilient Dutch entrepreneurs are. 

Afterwards, I walked out and to my surprise, I saw a very smart entrepreneur across the street. Who, outside the trade fair, on his own premises, surprised his (potential) customers in a cosy tent with an open bar and the most delicious snacks. I enjoyed a drink there with a butcher couple from Breda and two relations from the meat industry. I drove home again with a very positive feeling.

Our entrepreneurs won't be intimidated!

Saskia Stender