Carrefour launches Food Transition Pact at Belgian level

Carrefour is launching a Food Transition Pact to bring together its national brand suppliers and seize the opportunity together to change consumer habits. More and more voices are calling for healthier and more environmentally friendly food, which remains accessible to all. Carrefour shares this conviction and has the ambition to be the leader of the food transition.

The company also wants to share this with consumers by organising the Food Transition Week. From 25 to 31 October, 21 national brand products that stand out because of their contribution to the food transition will be highlighted in the Carrefour leaflet and on the shelves.

A Food Transition Pact to engage Belgian brands

Carrefour's commitment to the food transition is nothing new. With its own brands, the company already works hard to raise consumer awareness and encourage them to adopt new consumption habits. However, the company is convinced that in order to fully achieve this goal, all players in the food sector need to join forces.

In 2020, the Carrefour Group launched this pact with major FMCG manufacturers, which now includes nearly 36 suppliers worldwide. Among them are five founding suppliers: Pepsico, Bonduelle, Colgate, Barilla and Nestlé. 

To further accelerate the food transition, this pact will be launched at the Belgian level in 2021. The idea is to work together with local players who are also committed to the food transition. A Belgian jury within Carrefour Belgium has selected 11 suppliers: Aubel, Bel, Chaudfontaine, Friesland Campina, Frosch, Galler, Imperial Meat Products, Rombouts, Spadel, Valvert and Actimel by Danone.

5 themes around the food transition

The aim of the Pact is to work together on 5 themes around the food transition:

• Climate: ensure a climate-friendly food system that reduces the impact on the environment.
• Responsible Products: guarantee the healthy composition of products and ensure that products are sourced and produced in a sustainable manner.
• Transparency: free and easy access to the composition of products and the use of clear nutritional information and labelling.
• Biodiversity: promoting environmentally friendly agricultural practices, including sustainable management of the use of plant and animal products that threaten biodiversity.
• Packaging: limiting the environmental impact of packaging by eliminating unnecessary packaging for consumers, reducing the volume of packaging and providing clear labelling on how packaging can be recycled.

Carrefour.eu