Brave New Food takes new step towards sustainable food

Brave New Food is taking a new step in the quest for more healthy and sustainable food products. With the Startup Challenge 2022, the company is calling on their network of both innovative startups and well-established corporate food companies to work together on new solutions for the urgent problems that face our food system: high emissions, food waste and unhealthy eating habits.

Accelerating innovation and progress

With an international network of more than 35 food companies and investors and a potential reach of over 1,500 innovative startups, Brave New Food co-founder Jesse 't Lam has high expectations: “Previous Challenges over the years have already led to successful new collaborations. They really accelerate the transition to a healthier and more sustainable food system. The market and the consumer are waiting for it, and we are happy to show our partners that want to innovate, all the new solutions that startups can present.”

Partner & Pitch Event

The ten most promising ideas from the Startup Challenge will be invited to a Partner & Pitch Event on December 1st, where they will pitch their solutions live to the network partners. An independent jury will award the most promising startup with the honorary title of Brave New Food Startup of the Year 2022.

Bravenewfood.com