Bond Seafood delivers first tray with CurvCode

Newly designed recyclable fish packaging from Bond Seafood with CurvCode is on the shelves at Jumbo Supermarkets. CurvCode is a Dutch innovation for the digital coding of plastic. It works like Braille and enables waste processors to separate types of plastic by machine. This solution is the result of a collaboration between Bond Seafood and MULTIVAC and FiliGrade, the developer of CurvCode.

Less environmental impact

Bond Seafood took the initiative to jointly develop a tray that has less impact on the environment. Marcel Bond: "After an intensive preparation period, in which the MULTIVAC team continually thought along with us and tested, it is wonderful that we are the first (fish) producer to participate in this innovation in the field of waste separation.  At Jumbo Supermarkets trays with for example smoked mackerel and herring fillets are now on the shelves. And the expectation is that Plus, among others, will soon follow.

Mart de Koning of MULTIVAC, on CurvCode: "We like to contribute to sustainable (environmental) solutions. We think along, test and fine-tune the packaging and the machines. This initiative, with Bond Seafood and FiliGrade, with the support of the retail market, is a great example of a win-win situation."

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