Bionext recently launched the website biologisch-keurmerk.nl. This website offers consumers comprehensive and reliable information about the organic label and organic food.
On biologisch-keurmerk.nl, consumers can find answers to questions such as "What does the hallmark mean?" and "How is the control of the hallmark regulated?". In addition, topics such as animal welfare and the impact of organic are highlighted. The website also provides a toolkit for entrepreneurs to help them get the message of organic across.
The website was launched to encourage the growth of organic farming, as the Netherlands currently has only 4% organic farmland. Research by I&O research shows that 53% of Dutch people experience a lack of clarity about sustainable choices, while 79% have difficulty assessing reliable labels.
The European organic label is recognised as a top quality mark on the website, because of its strict legal requirements and sustainability aspects. With biologisch-keurmerk.nl, Bionext aims to help consumers make conscious and sustainable food choices.
View the report 'Public campaign European Organic label: 1 measurement' (Dutch only)
Source: Bionext
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