Aleph Farms, a leading innovator in cell-based meat production, has applied for approval from the Swiss Federal Food Safety and Veterinary Office (FSVO) to distribute their product, Aleph Cuts, in Switzerland. This application signifies the first of its kind in Europe for cultivated meat.
Later this year, Aleph aims to introduce Aleph Cuts to Singapore and Israel, subject to approval. In its pursuit to meet safety requirements, Aleph is liaising with regulators worldwide, including Switzerland.
With the help of Migros, Aleph intends to enhance its production scale and commercialize Aleph Cuts internationally. Migros' support has been significant since its first investment in Aleph in 2019. Together, they've explored the Swiss regulatory framework for novel foods and conducted substantial consumer research in Switzerland.
Swiss consumers, who are notably interested in innovative food solutions, have shown considerable acceptance towards cultivated meat. A joint study by Aleph and Migros reveals that 74% are open to trying such products, driven by curiosity and environmental and animal welfare concerns.
Cell-based meat can add resilience to the supply of animal proteins and fats in Switzerland. Moreover, acceptance from Swiss consumers, renowned for their focus on quality food, could boost cultivated meat's global popularity.
"Partnerships reflecting our sustainability commitments are vital for us at Aleph Farms. We are establishing the cow cell as a new food category, besides beef and milk," stated Didier Toubia, Co-Founder and CEO of Aleph Farms. He expressed enthusiasm about working with FSVO to provide both nutritious and innovative food options.
Source: Aleph Farms