Albert Heijn starts pilot 'Bread from Yesterday'
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Albert Heijn starts pilot 'Bread from Yesterday'

  • 18 May 2021

On Monday 17 May a pilot called 'Bread from Yesterday' started in 10 shops of Albert Heijn in the Rotterdam area to further reduce food waste. Bread that was delivered fresh to the shop yesterday and was not sold on the day itself, is sold the next day until 11.00 a.m. for an extra cheap price. Half a bread costs 0.25 cents, a whole bread and a bag of buns 0.50 cents. 

The Wageningen University & Research study on food waste shows that relatively much is wasted in the bread and pastry category, an important reason to start the pilot 'Bread from Yesterday'. The pilot runs for 10 weeks. 

In 2020 Albert Heijn has wasted 7% less food than in 2019 (from 5,6 ton to 5,2 ton per million euro food sold). Albert Heijn's ambition is to reduce food waste by half by 2030.

Source: Albert Heijn