AH introduces packaging-free shopping

Albert Heijn is launching a new concept that allows customers to do a large part of their daily shopping in a more sustainable way: AH Packaging-free. It works very easily: customers fill a reusable bag or jar with a product - for example muesli, pasta, sandwich filling, tea and nuts - and come home with a lot less disposable packaging. This movement fits in with Albert Heijn's ambition to use twenty million kilos less packaging material by 2025. 

The packaging-free range consists of 70 products, from breakfast cereals and sandwich fillings to dinner ingredients such as pasta and rice. Around eighty per cent of the range (55 products) is organic, including a number of special products such as Fonio, an African cereal, and organic coffee beans. 

The Albert Heijn XL in Rotterdam is the first to introduce the new concept. After that, customers can also do their shopping without packaging at the XL at Gelderlandplein in Amsterdam and the XL in Leidschendam, followed by another fifty stores in the coming year. For the introduction, Albert Heijn is working together with SUPZero, an organisation that guides companies through the transition to waste-free concepts.

Ah.nl