43% more organic fruit and vegetables, time for political action

Supermarkets are finally offering more organic potatoes, fruit, and vegetables (AGF) on their shelves. According to the latest EKO survey by PAN-NL, the range has increased by 43% within a year. The growth is notable but still falls short of reaching biodiversity targets.

Albert Heijn once again tops the list with an average of 58 organic AGF products per store. Lidl, Jumbo, and Plus follow with an average of 37 products each. Dirk, included in the survey for the first time, reached 13 organic products. Aldi ranks last with just 6 products and continues to offer no fresh organic fruit.

The survey was conducted across 60 stores in 9 provinces. Twenty volunteers counted the available range at the six largest supermarket chains. As a result, the findings offer a representative picture of the current organic selection.

Certification labels create confusion

In addition to the mandatory EU organic logo, supermarkets also use their own labels and certifications. This makes it harder for consumers to identify truly organic products. Aldi, for instance, sells AGF under the 'On the way to PlanetProof' label, which still allows the use of 99% of legally permitted pesticides.

PAN-NL urges political action

PAN-NL is calling on policymakers to abolish VAT on organic products and introduce a tax on the use of chemical pesticides. The organisation also advocates for a mandatory sales target of 15% organic AGF products by 2030.

Read the full report: EKO-tellingen aardappelen, groente en fruit in supermarkten – update 2025

Pan-netherlands.org