Vendrig in a 'fresh coating'

Vendrig makes a fresh start. With a new corporate identity, slogan, website and a new logo, the family business from IJsselstein wants to communicate more clearly to the public what it stands for.

Vendrig provides workwear, personal protective equipment and hygiene products for various sectors. It advises and guides the entire process: purchase, maintenance and management. "Our new identity is a logical step for our company", explains Managing Director Rudolf Vendrig. "If you're always busy with refreshing workwear, it's good to refresh your own look as well.

Trusted service

The most important question is: what exactly will change for the customer? Rudolf: "We still offer the familiar service that you are used to. But we noticed that our previous appearance no longer matched what we were trying to communicate to customers. Therefore, it was a great time to map out more clearly what we stand for.

Striking slogan

To capture in one word what Vendrig means for customers, a new word was devised: refreshing. That word includes the five pillars of Vendrig: representative, hygienic, safe, transparent and familiar. "Our mission remains the same: a clean workplace and safe and fresh workwear for every employee," adds the Managing Director.

The development of Vendrig

The board consists of Rudolf Vendrig, Patrick Vlooswijk and Micha Hamer. They run the family business that their grandfather started almost sixty years ago. In recent years the company has grown rapidly to such an extent that at the end of last year it moved into a second building in IJsselstein next to its premises at the Produktieweg. Vendrig currently employs over 100 people.

'Calling the director'

Despite its growth, Vendrig is still an informal organisation, according to Rudolf. "A medium-sized company has its advantages. The big boys in the market are often 'spreadsheet companies'. They are mainly concerned with satisfying the shareholders and do not have the customers wishes as the main concern. This is completely different from our approach: here the workwear owner is central. The communication is very different to. When you call and ask for the director, you get me or one of the two other directors on the phone. That will still be the case in five years' time, and it will be the case in ten years' time.

www.vendrig.nl