Tony's Chocolonely makes dream come true

A mega chocolate factory with a rollercoaster will be established and everyone can come in and visit. What once was nothing more than a dream, will now become reality. Tony’s Chocolonely found a beautiful historical location on the border of Zaanstad and Amsterdam: Warehouse ‘De Vrede’, along the IJ and North Sea Canal. ‘De Vrede’ used to be a place for storage and trans-shipment of grain and seeds, such as cocoa. This was announced yesterday by Henk Jan Beltman, Chief Chocolate Officer, during the Tony’s FAIR, the annual FAIR meeting at the Gashouder in Amsterdam, The Netherlands.

On November 13th of this year, Tony’s Chocolonely took the first step in purchasing Warehouse ‘De Vrede’. The surrounding area will become a public park and two new factories will be built to make chocolate and to produce the bars. In these factories chocolate will be produced according to the fully transparent Tony’s Open Chain and the complete process will be visible for anyone.

Bowled over 

It will be a total experience. A Tony’s Chocolonely Chocolate Circus, where you can experience and learn everything about chocolate, the issues in the cocoa-industry and what Tony’s Chocolonely does to resolve this. Tony’s aims to welcome 500.000 chocofans on an annual basis. With a ride in the rollercoaster through the factory, Tony’s hopes visitors will be bowled over by Tony’s mission and will join them to help realize it. Making 100% slave free chocolate the norm in the industry is at the forefront of everything the organization does. National monument Warehouse ‘De Vrede’ will function as the Tony’s Chocolonely headquarters. The building will be a public space with restaurants, sports facilities and flex areas for impact organizations. The news was received very well on 29 November, by a cheering crowd of thousands of attendees at Tony’s FAIR.