Collaboration between KTBA and SyncForce

KTBA and SyncForce have entered into a partnership to provide the food sector with efficient product information management. Now product innovations can be launched faster and costs can be saved.

Food producers want to bring new and improved products to the market quickly. This requires sharing product information with retailers. This was a labour-intensive process, but now, with the push of a button, the information can be communicated to all customers' database systems. SyncForce and KTBA offer a total concept of software, consultancy and project management to enable organizations to maximize their performance.

Jacob Schilstra, Director of Business Development at KTBA: "We see companies putting a lot of energy into digital communication with data pools, retailer databases, web shops and printers. Now we offer a state-of-the-art package that perfectly supports companies in difficult and time-consuming processes with a 'one-button solution'".

Hans van de Berg, Partner Alliance Manager SyncForce: "We are seeing a strongly growing interest in our 'strategy-to-market' solutions. With KTBA we have found an excellent implementation partner who has the right knowledge to efficiently implement our software solutions. Customers are very pleased with their performance in portfolio management, product development, product information management and digital communication".