Chocolate spread for babies wins Gouden Windei 2019

The Small Kitchen Chocopaste for babies 'from 8 months' has been chosen by consumers as the most misleading product of 2019 and thus wins the Gouden Windei Award from food safety watchdog foodwatch. 23% of the more than 10 thousand people who took part in the public election for the Gouden Windei 2019 chose this sandwich filling, which was supposed to be 'good/natural for your little one'. But it is not a good idea to put babies from the (mother's) milk directly on the chocolate spread. On the contrary, the product, which contains 69% sugar and fat, is discouraged from being given to babies by the Nutrition Centre, among others. The claim 'as of 8 months' is particularly disturbing. For example, in a response to foodwatch, the Nutrition Centre stated that 'this is a misrepresentation on the part of parents'. Unfortunately, the product fits in with the current shop shelf with biscuits, snacks and sugar-rich sandwich fillings especially for babies. This type of product disrupts babies' healthy taste development.

Annoyance about baby-shelves full of biscuits, snacks and sweets

Second in the windei election (with 22% of the votes) is Albert Heijn's 'seasonal vegetable'. Albert Heijn praised asparagus from Peru and green beans from Egypt as seasonal vegetables. For a long time Albert Heijn seemed to be going to win the Gouden Windei. After she acknowledged her mistake and promised to stop promoting vegetables from other parts of the world as 'seasonal vegetables', the number of votes dropped drastically and the seasonal vegetables were just caught up by the chocolate spread. The rest of the result:

3rd: AH goat's cheese spread -> with mainly cow's cheese
4th: Cano Water ( at Ekoplaza ) -> greenwashing with water from Austria in tins.
5th: Lipton Matcha -> with 0,007% matcha
6th: Kelloggs Coco pops bar -> many healthy claims on a not healthy product
7e: Bongo peanut butter -> with only half of the peanuts, lots of sugar and (palm)fat/oil
8th: Damhert forest fruits -> pure fruit sugar has been added to 'pure fruit'.