Albert Heijn does online trial with food choice logo Nutri-Score

Albert Heijn is starting a new trial today with the food choice logo Nutri-Score. For six weeks, the supermarket chain will place the logo on the website for approximately 2,000 products. The aim is to see whether customers filter products based on Nutri-Score, find the underlying information about the logo clearly and adjust their purchases accordingly. This online trial follows an earlier test with the Nutri-Score logo in an Albert Heijn supermarket in The Hague.

The Nutri-Score food choice logo indicates at a glance with a colour and letter code which products within a product group have a better composition than others. Product categories in which Albert Heijn places the logo online include soft drinks, juices, syrups, edible dairy, drinking dairy and long-life dairy. For the trial, Albert Heijn is working with scientists from various universities. The trial starts today and runs until 25 June 2020.

At the end of 2019, the Ministry of Health, Welfare and Sport chose Nutri-Score as the new food choice logo for the Netherlands. Albert Heijn is positive about this choice and hopes to start implementation as soon as possible.

Sugar reduction

Albert Heijn has been helping customers to eat healthily and make healthy living easier for years, including a wide range of fresh products and a far-reaching reduction in salt and saturated fat in private label products. Moreover, in 2018 the supermarket chain set itself the target of removing one billion sugar cubes from its private label products by the end of 2020 at the latest. In the meantime, this milestone has been reached - sooner than originally expected. For example, the quantity of sugar in organic breakfast cereals has been reduced by 50%. AH also reduced the sugar content in pasta sauces, syrups, edible dairy, soups and soft drinks. Nine varieties of applesauce now even contain 0% added sugar.

www.ah.nl