Vleesvervangers
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Since BrightAnalytics, everyone speaks the same language

Libeert is already convinced of the huge benefits that automated management reporting can offer. Their operational reporting was becoming an increasing sales challenge, which is why the company opted for BrightAnalytics,..

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Top 9 myths about plant-based food

10 August 2021

There are still many misconceptions about plant-based food in the Netherlands. This is evident from research commissioned by Upfield. Many people in the Netherlands incorrectly believe that vegetable alternatives to meat...

Can we trust cultured meat?

04 August 2021

Cultured meat seems to be conquering the world. When such a new product enters the market, consumers must be able to trust that it complies with all European legislation and regulations regarding food safety. Research by...

NEN wants ISO working group for plant-based food

12 July 2021

NEN has submitted a proposal to ISO to set up a new working group to work on technical definitions and criteria for plant-based food.  Various studies show that not only the demand for plant-based meals is increa...

Poster Meat, Fish and Fruit&Vegetable

02 July 2021

Via the trade journal Voedingsindustrie we distribute the poster MEAT, FISH and  Fruit & Vegetable . Because of the great demand, we also have these posters available online. Download them here without any oblig...

Plantaardig geen bedreiging dierlijke sector

29 June 2021

De markt voor alternatieve eiwitten voor vlees en zuivel zal tot 2035 flink doorgroeien. Maar hoe hard gaat deze transitie nou echt? Met het verwachte consumptieaandeel van 4% resp. 9% blijft het een niche en hebben de v...

Research into basis for new plant-based food concept

15 June 2021

A new concept for sustainable plant-based food has come a lot closer thanks to a grant of 7.5 million euros. Researchers can use it to create the basis for a method to 'upgrade' vegetable material until it is just as tas...

Vegetarian snack in high demand

08 June 2021

Meat substitutes have benefited from consumers' desire to eat less meat in recent years. Supermarket sales of meat replacement products grew by double digits in 2019 and continued to grow in 2020. Faster still than sales...

Dutch eat most meat substitutes of Europe

10 May 2021

New data from market research agency Nielsen shows that the Dutch eat the most meat substitutes of all Europeans and that the consumption of vegetable alternatives is growing at a record pace throughout Europe. The repor...

JBS S.A. acquires European company Vivera

20 April 2021

JBS, the world’s largest protein company and second-largest food producer, has entered into an agreement to purchase Vivera, Europe’s third-largest plant-based food company, for an enterprise value of €341 million. Viver...

More protein choice in product development

12 April 2021

The popularity of plant proteins increases. The demand for meat replacers is growing, and also other products like dairy or sport drinks are more often produced plant-based. Yoghurt based on soy, a shake from peas and al...

ME-AT focuses on home-grown plant-based proteins

06 April 2021

Vegetable meat replacements have a sustainable image. But the ingredients, such as soya, often come from outside Europe. This can also be done differently. ME-AT, Herba Ingredients, Agrifirm and ZLTO are working together...

Half of the Dutch find eating meat every day unnecessary

23 March 2021

94% of the Dutch population is familiar with the term meat substitutes. Furthermore, 48% of the Dutch population believes that eating meat every day is a thing of the past, according to research by Markteffect among 1,04...

A science base for better meat analogues

19 March 2021

Using a new method to measure the texture of materials, scientists of Wageningen University & Research are helping the food industry to improve the texture of meat-replacing products. The acceptance and success of...

Plant-based food sector grows by 49% in 2 years

19 March 2021

Over the last few years, supermarkets and discounters in Europe have been offering more and more plant-based options. From meat alternatives to plant-based milk, supermarkets and discounters continue to increase their sh...

National Week Without Meat 2021 has started

08 March 2021

From 8 to 14 March, the fourth edition of the National Week Without Meat will take place in the Netherlands. Since the first edition in March 2018, this sustainability campaign has become an annual initiative. During Nat...