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Slaughtering at night when it's hot isn't allowed yet

Pig slaughterhouses should be able to start slaughtering earlier in the night in warm weather, otherwise the temperature will rise too high. This is what various organisations, companies and stakeholders say to the NOS. ..

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The pitfalls of seduction (2)

15 May 2020

Marketing is seduction and that involves a certain exaggeration. But exaggeration is not without risks: seduction can turn into deception. And that is forbidden.   Consumer organisations have been calling for att...

For each other

06 April 2020

"So, what do you guys think of this cruesli?" I ask the kids. Now that (certain) shelves in the supermarket are empty, we move on to other brands than the ones we prefer. Flexible as we are, we are constantly looking for...

Think differently - otherwise you won't reach the younger generations.

06 April 2020

You could call Marko van de Plasse an inventor. He researches, tries, falls and stands up again, to continue experimenting and to find solutions. By doing so new processing and packaging methods are created, aimed at the...

The foundation of things

06 April 2020

I just got out of an audit. Seen by many as a time-consuming obligation; a 'necessary evil', necessary to obtain and/or maintain your certifications. I prefer to see it as a useful instrument: a test that gives you insig...

Corona - the new reality

06 April 2020

Recently, around the year 1500, Columbus brought the flu and measles to America. Result: the Indian population halved. The first pandemic. I said 'recent', because 400 years (30 - 40 generations) is a very short period o...

75 years of freedom

06 April 2020

There you are, suddenly working from home like most of the Dutch people. That's a bit of an adjustment. The focus is different... you miss the freedom to go wherever you want. If possible, you have to work from home. ...

Marijke Evers on the succession of Henny Swinkels

12 March 2020

As of 1 January Henny Swinkels is only ambassador of the veal group VanDrie Group. In Marijke Evers (29) he has a good successor. It is now up to this young and ambitious lady to lead the world's largest veal integrat...

Energy transition

09 March 2020

Do you remember? Working in groups on a project at school; that often caused a lot of stress. There were always one or more lazy students among them who didn't do anything, didn't keep appointments, leaned back comfortab...

The pitfalls of seduction

09 March 2020

Marketing is seduction and that involves a certain exaggeration. But exaggeration is not without risks: seduction can turn into deception. And that is forbidden.   Storytelling is trending in food marketing. Wher...

Green deal 2040 - CO2 neutral

09 March 2020

Down with the gas, all electric. The power of our gas grid is 10 times that of the electricity grid. If we save 60% on gas energy, the capacity of the electricity network still has to be increased four times. Who is goin...

Sustainability is thinking ahead

09 March 2020

Nothing remains the same, not even your company. Where will you be in 25 years? Will your company still make the same products, will you still provide the same service? Do you still exist? We live in a 'VUCA world', lett...

NVWA: Sulphite in meat not yet eradicated

24 February 2020

During an inspection by the Dutch Food Product Safety Authority (NVWA) at the end of 2019, 15% of the companies inspected, which are known to have purchased sulphite in recent years, were found to be using prohibited sul...

Complicated packaging

10 February 2020

Packaging's great. You can set up (allergen) information, ensure food safety, seduce consumers with attractive shapes and colours, and keep cookies, soup and tomatoes together during necessary transport.  But onc...

"Choosing the right packaging is challenging"

10 February 2020

How can the food sector move towards less plastic and more recyclable and recycled packaging? There are no unambiguous answers, but there are opposing demands and interests and thus major dilemmas. We will discuss this w...

The packaging as a package of happiness

10 February 2020

Packaging has a clear purpose, especially with food. The user with his wishes and expectations is by no means always the starting point. Ensuring food safety is. And the choice of form, material and execution is often al...