Columns
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
Check this out

Energy transition

Do you remember? Working in groups on a project at school; that often caused a lot of stress. There were always one or more lazy students among them who didn't do anything, didn't keep appointments, leaned back comfortab..

Read more

Shortlinks

Archive Archive

Green deal 2040 - CO2 neutral

09 March 2020

Down with the gas, all electric. The power of our gas grid is 10 times that of the electricity grid. If we save 60% on gas energy, the capacity of the electricity network still has to be increased four times. Who is goin...

Sustainability is thinking ahead

09 March 2020

Nothing remains the same, not even your company. Where will you be in 25 years? Will your company still make the same products, will you still provide the same service? Do you still exist? We live in a 'VUCA world', lett...

Complicated packaging

10 February 2020

Packaging's great. You can set up (allergen) information, ensure food safety, seduce consumers with attractive shapes and colours, and keep cookies, soup and tomatoes together during necessary transport.  But onc...

The packaging as a package of happiness

10 February 2020

Packaging has a clear purpose, especially with food. The user with his wishes and expectations is by no means always the starting point. Ensuring food safety is. And the choice of form, material and execution is often al...

Column Maarten Wolsing: Imagine

10 February 2020

Imagine a world without plastic waste. The world has become a garbage dump. There's rubbish everywhere. No eye-catcher or Ocean Cleanup can beat that. How are we going to pass the Earth on to future generations? Older...

Holland, where's the direction?

10 February 2020

In N70, the conservation year 1970, the information on nitrogen that we are talking about now was already known. See the reports on the ageing of the Strabrechtse Heide and De Peel from 1968/1970. How weird that 'we' now...

I see what you don't see...

11 November 2019

'Clean' is a direct result after cleaning and disinfection. Right? That sounds simple and straightforward. Let's get started! But it's not that easy. When I read that 'cycling is now very clean', this means that the cycl...

A tidy feeling

11 November 2019

The term 'clean' is a topic of discussion in our industry. When does something meet this standard? The first impression plays an important role: is it tidy and dust-free? Is the line 'clean'? Do you immediately get the f...

How do I kill my building?

11 November 2019

Cleaning with 80 bar pressure is like washing your china with a jet of grit. To make it complete, we use extreme alkalis and acids; that cleans up nice and fast. The result: concrete floors are transformed into washed ou...

Communication

11 November 2019

Writing articles is an art, listening carefully to the market and informing people about issues that concern them is a must, and visual material for articles is often a big challenge. Not to mention communication with th...

Cybersecurity

07 October 2019

My son is gaming. The door of his room is open and I hear him laughing and talking to a friend. They discuss game tactics via Discord and occasionally talk about something personal. The friend is miles away, in his own r...

Common sense

07 October 2019

Nutri-Score, yes or no? The Ministry of Health, Welfare and Sport has not yet decided, the FNLI awaits the outcome of the government investigation before agreeing to a food choice logo, the Consumers' Association is in f...

Smart, smart, smart

07 October 2019

'Smart'; it may sound future-oriented and trendy, but it's a dragon with many faces. We are far from overseeing the consequences.  You can't transform digitally in one day, but it goes quickly. At breakneck speed...

Smart Conversation

07 October 2019

Sometimes I think, "I should have learned a profession". A profession that can be automated. So I can deal with the big (creative) issues and leave the daily routine to a robot. I love to talk to business relations, to l...

Alternative

10 September 2019

Sometimes you just have to get out of the rat race of agendas, the dictatorship of the clock, the everyday humdrum. My basic ingredients for a fine holiday are simple: a tent a sleeping bag, a sleeping mat. Away from the...