Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Working together on the most groundbreaking innovations

Since 2004, Foodvalley NL has been developed into the food innovation center of Europe. The Netherlands can and should play a major role in developing the food system of the future. Discover how and taste the opportuniti..

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Poster Meat, Fish and Fruit&Vegetable

16 November 2021

Via the trade journal Voedingsindustrie we distribute the poster MEAT, FISH and  Fruit & Vegetable . Because of the great demand, we also have these posters available online. Download them here without any obligation. ...

No ifs, ands, or buts

15 November 2021

Who doesn't recognise it... that feeling that you are completely humiliated. Discovering halfway through your presentation that you have left your fly open. Quite harmless still. Or that you did click on that link, after...

Use your common sense

15 November 2021

Agents used for cleaning and disinfection in the food industry must not leave traces in foodstuffs. Therefore, the cleaning plans and safety worksheets of a cleaning and disinfection agent, such as sodium hypochlorite, s...

The art of distraction

15 November 2021

How recognisable is this? You sit down in front of your PC at 8 a.m. and go through your task list for the day. A full list, but doable. Then the mailbox opens. Phew, there are so many emails. You have to read each em...

A wake-up call

11 October 2021

My digital alarm clock is broken. In the middle of the night, when I'm sound asleep, it suddenly starts beeping. I sat up straight in bed, my heart pounding in fright. I drowsily turn off the alarm, turn over and go back...

Unlimited creativity?

11 October 2021

In a previous job, I once developed a robot in a small team that was able to imitate very complex human movements; the type of robot used in the car industry. The whole analysis was automated from beginning to end. That ...

Never postpone again

11 October 2021

When you are confronted with misery (from someone else) you resolve to live in the NOW. Do you recognize that? It usually only lasts for a short while and then you fall back into the routine. Not for me. Not anymore. ...

Judith Witte: Limitless

13 September 2021

I am training for a marathon again. Do you think the Rotterdam marathon will take place this autumn? Will I achieve a good result? During the long endurance runs, I experiment with sports gels. Which ones don't make me s...

Pieter Vos: people don't trust anything they don't know

13 September 2021

Every culture has its own customs; food cultures differ too. Worldwide, the differences are enormous at first sight. Yet everywhere, the ingredients seem to provide enough nutrients, vitamins and minerals for a healthy l...

Saskia Stender: Challenge yourself

13 September 2021

This year my holidays were different from usual. Instead of spending three weeks in a mobile home, I spent a week sailing in Croatia and hiking in Swedish Lapland. I discovered new forms of holiday experiences. Back to b...

Whiter than white

14 June 2021

"Don't you have homework to do?" The rattling sound of fingers flying across a keyboard can be heard from my youngest's bedroom. I don't think there is any chance that he is finally writing that biology report at lightni...


14 June 2021

I talk a lot about food safety, that will not surprise anyone. And I talk a lot about food safety testing. Not so strange either. What strikes me in these conversations is the difference in approach to this subject among...

It is five minutes to midnight, also for the food industry

14 June 2021

Almost a year and a half has passed since Covid-19 came to Europe. If we have learned one thing from this pandemic, it certainly is that nothing is more important than our health. Right? Or has the pandemic pushed more i...

I dare to dream again

14 June 2021

Since the beginning of the corona, I have put on my hiking boots and you will regularly find me on beautiful hiking trails. When we were unable to go to China in the spring of 2020, I booked a hiking trip in Sweden. In A...


10 May 2021

A half-cooked hamburger with fried onions on a soft bread roll... A cardboard plate with three slightly charred satays, barely visible under a splatter of peanut sauce... The vague uneasiness whether it is safe, washed a...